Showing posts with label search trends. Show all posts
Showing posts with label search trends. Show all posts

Google gobble: Thanksgiving trends on Search

In just a few hours, people across the U.S. will be settling in for a day of food, family and football as they celebrate Thanksgiving. As the day of gluttony and gratitude comes closer, people have been turning to Google to plan the big meal, get cooking tips and more. Here’s a look at some of the top Turkey Day searches—for more, see Google Trends.

The reason for the season
In the days leading up to Thanksgiving, people turn to Google to learn more about the origins of the holiday and its traditions, both new and old. Top questions include “Why did the pilgrims celebrate the first Thanksgiving?” and “What president made Thanksgiving a national holiday?”
The other reason for the season
Gratitude may be in the name, but food is the centerpiece of Thanksgiving. For weeks now people have been searching for recipes to wow their relatives this Thursday, from classics like cranberry relish and mashed potatoes to turkey alternatives like lasagna and beef stew. Here’s a look at the top recipes that trend every November:
Even amongst regional variations, family eccentricities or that ambitious new recipe you clipped from a food magazine, there’s one dish that takes the casserole on Thanksgiving Day. Stuffing is the top searched Thanksgiving recipe in 49 out of 50 states, with only North Carolina standing up proud for sweet potatoes. Our take: Why not have both?
How do I…?
Even for people whose usual meal prep consists of shuffling through take-out menus, Thanksgiving is a time to roll up your sleeves and get to work in the kitchen. That—and the fact that a 20-lb poultry dish is a little harder to put on the table than, say, the ol’ blue box of mac and cheese—means it’s also a time when many turn to Google to brush up on some cooking tips. In the weeks leading up to Thanksgiving, you’re asking all kinds of questions, from simple queries like “how to cook spaghetti squash“ and “how to boil eggs” to advanced topics like “what can I make ahead for thanksgiving?” and the very crucial, very daunting “How do you make turkey gravy?”

Let’s talk turkey
The top Thanksgiving recipe question, however, is focused on the main dish: “How to cook a turkey?” Related questions include “how much turkey do you cook per person?” (Answer: there’s math involved but the most important part is making enough for sandwiches for multiple days after), followed quickly by “How long to cook a turkey?” (answer: more math).

And though roasting is still the top trending technique method for cooking the big bird, enterprising (or efficiency-oriented) chefs across the U.S. are also searching for tips on how to smoke and deep-fry their turkeys. Proof that there’s more than one way to cook a turkey.
Whether you’ll be slicing into pumpkin or pecan pie, eating your turkey smoked, turduckened or made of tofu, serving up fresh cranberry sauce or popping open a can—we hope you have a happy Thanksgiving!



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Trend or treat: Searching for the top Halloween costumes

“How many days until Halloween?”
“What should I be for Halloween?”

In the weeks leading up to All Hallows’ Eve you turn to Google Search to ask these two crucial questions. So with just days left to perfect a costume for yourself, your kid, your pooch or your partner, here’s a look at some of the top Halloween costume trends across the United States. For more, see Frightgeist, our Google Trends Halloween hub.

Hair-raising
If your costume involves a certain familiar ‘do, prepare to have company. Get-ups based on the bombastic GOP candidate for President are spiking, with the top-related search being “Donald Trump wig.” And don’t go looking for blue or purple hair-dye at the last minute on Saturday: chances are it will already have been bought up by kids dressing up as Disney’s “Descendants” characters Mal and Evie.
And if you’re aiming for a unique costume, you might want to avoid buns on the side of your head too. “Star Wars” is the second most searched costume nationwide, and within that Princess Leia reigns supreme above Dark Side standbys Stormtrooper and Darth Vader.

Superhero Squad
“Suicide Squad” may not hit box offices until next summer, but one character from the film is already making a killing in costume searches. “Harley Quinn” takes the top search spot nationwide (rival Batman is in fifth place). But Harley and Bruce Wayne are just a few of the superheroes (and super villains) you can look for this weekend: People are also donning their cuffs for Wonder Woman, their creepy facepaint for Joker, their bodysuits for Catwoman, and their half shell as Teenage Mutant Ninja Turtles (T-U-R-T-L-E Power!). Even lesser-known characters like Scarlet Witch, Vision, Wasp are getting a boost from film franchises like “The Avengers” and “Ant-Man.”

Frightful Fidos
“Dog costume” is always a top search around Halloween—but not because you’re dressing up as Snoopy or Scooby. No, you’re searching for the cutest costume for your four-legged friend. In addition to being adorable, the top dog costumes are just as “Star Wars”-filled as the top human costumes. We assume that’s because they’ve already got the fur and/or ears to make it work.
If dressing your pooch as Chewy feels like asking for trouble, other popular canine costumes include “lion,” “dinosaur,” “shark” and … Olaf. Because—ahem—you still can’t let “Frozen” go.

Better together
When you want a partner in crime or just want insurance against looking silly solo, couples costumes are the way to go. This year, you’re dressing up as famous pop culture pairs like Bonnie and Clyde (the top couples costume overall), Jasmine and Aladdin, Woody and Jessie from "Toy Story," Danny and Sandy from "Grease," and Barbie and Ken. You’re keeping that Halloween realness with searches for Gomez and Morticia Addams and Beetlejuice (#2 on the list, and based on Google Images subject to lots of interpretation). And you’re bringing new meaning to the phrase “I’m dressing up with my boo” with searches for a “Boo and Sully” costume from “Monsters, Inc.”

The treat in “trick or treat”
Even for adults, Halloween is an excuse to eat junk food. In the past month you’ve searched for candy corn, candy apples and Halloween variations on all of your favorite sweets, from donuts to pudding cups to Kit Kats. But one candy reigns supreme: marshmallows (no, not that marshmallow) are the top searched candy over the past month.

Through the Google lens: Search Trends Sept 18–24

Even if you weren’t trying to keep up with all your fall shows returning, this week was a busy one. Here’s a look at what captured our attention the past seven days—from the Pope to a little rat with a big dream.

Also, we’re changing up this series, so this will be our last regular Friday post for a while. We’ll be back soon in a different format. Until then, keep on searchin’ on.

Pizza rat is all of us
Let’s start with the important stuff. This week the Internet was captivated by a YouTube video showing a rat carrying a slice of pizza down the stairs of a New York subway station. There were more than 50K+ searches for “Pizza Rat” on Monday, and the 14 second-video has more than 6 million views at last count. But while #PizzaRat memes multiplied across the web, New Yorkers had some more unsettling questions in mind, like: “How many rats are in New York?” and “What is the rat to people ratio in New York?” (Are you sure you want to know?) Whether Pizza Rat is a hero or a quitter, something about him spoke to us. Because in a way, aren’t we all just rats trying to find a slice of pizza in the subway station of life?

Hello, Pope Francis
This week Pope Francis became the fourth pope to visit the United States, in a highly anticipated tour that took him from D.C. to New York, with a Philadelphia stop still to come. Every day of his visit has brought headlines and curious searches (more than 500K on Tuesday)—and he’s been busy. He met with President Obama (and the President’s dogs) at the White House, stopped by the Capitol to give a joint address to Congress (the first time a pontiff has ever done so), canonized Junipero Serra, visited the 9/11 Memorial, spoke at the United Nations and made statements on everything ranging from climate change to the refugee crisis.

Meanwhile, people have been asking all sorts of questions about the Pope and his visit. Perhaps the most interesting—and inspiring—searches about the Pope’s visit are those looking for information on what he has said. Notably, people wanted to learn more about Thomas Merton and Dorothy Day, whom the Pope described in his joint address to Congress as Americans who had “built a better future” through “hard work and self-sacrifice” (the other two Americans he mentioned? Lincoln and Martin Luther King, Jr.). In fact, searches for Dorothy Day, the founder of the Catholic Worker Movement and an advocate for social justice, spiked 1700x after the Pope discussed her in his speech.

It ain’t over ‘til it’s over
This week baseball fans and others said farewell to Yankees catcher Yogi Berra, who died at age 90. A Hall of Famer who appeared in 21 World Series as a player, coach and manager, Yogi was perhaps best known for his nonsensical, sometimes koan-like statements (some of which it’s disputed he actually made, but all of which you’ve probably said without even knowing their origin), and as the namesake for the cartoon bear. As news spread of his death, people searched for him more than 1M times, asking “What number was Yogi Berra?” and “How did Yogi Berra get the name Yogi?” (It’s a good story.)

Through the Google lens: Search Trends Sept 11–17

Another week flown by—sometimes the pace is enough to make you need a dislike button. Here’s a look at the past seven days as seen through Google Search:

Tick tock
A 14-year-old teenager named Ahmed Mohamed found himself in the spotlight this week, with searches for his name soaring above 500K. Mohamed, who lives in Texas and is Muslim, was arrested on Monday after he brought a clock that he’d made himself to school and it was mistaken for a bomb. In the days that followed, thousands of people expressed their support for Mohamed online with the hashtag #IStandwithAhmed, and he received invitations to visit the White House, MIT, Facebook—and yes, even Google. As more and more people heard about the story, they turned to search with questions like “What did Ahmed’s clock look like?” and “What was Obama’s response to Ahmed’s clock?”

Nature’s ways
California has been battling brutal wildfires this year, as the drought has dried up fields and forests across the state. Last week’s Butte Fire threatened thousands of acres and burned hundreds of homes, and it seemed like as soon as it was contained the Valley Fire in Lake County was blazing. Searchers turned to the web with questions like “How does a wildfire create its own weather?” and “Why are the wildfires getting worse?” But while firefighters worked around the clock up north to stop the inferno, southern California was breaking records for rainfall. Really. Tuesday was the second-wettest day in L.A. in September since 1877, with 50,000+ searches for [weather Los Angeles] as astonished Angelenos looked to learn more about this unfamiliar wet stuff falling from the sky.
Mother Nature wasn’t through with her surprises, though. Wednesday, an 8.3 magnitude earthquake struck off the coast of Chile, forcing 1 million people to evacuate—and causing 2 million searches for [Chile earthquake]. Tsunami warnings were in effect as far away as California, Japan and New Zealand. Despite some casualties and billions of dollars’ worth of damages, experts say that Chile’s investments in structural reinforcements and other earthquake preparedness prevented the disaster from being much worse.

Debate club
The Republican presidential debate was the subject of more than 5 million searches this week as people looked for more about the candidates and issues. While Donald Trump was the most searched candidate both overall and in nearly every state, he had some competition from former Hewlett-Packard CEO Carly Fiorina. Fiorina drew attention for her performance in the debate, in particular her opposition to Planned Parenthood (the subject of more than 200K searches this week) and her reaction to comments Trump had made about her in the press. Taking Trump to task for past comments was a theme on Wednesday; in fact, the top searched moment of the night was when Jeb Bush asked Trump for an apology to his wife.

Through the Google lens: Search Trends Sept 4–11

Alongside star athletes, royals and vice presidents, an unpronounceable village in Wales had its moment in the search spotlight this week. Read on for seven days of search trends.

That interview
Stephen Colbert took to the air as the new host of CBS’ The Late Show Tuesday, with an impressive 6.6 million viewers and half a million Google searches for the premiere, and a search spike every night since. The week’s star-studded line-up included actors George Clooney and Scarlett Johanssen, but by Friday morning it was guest Vice President Joe Biden who was driving the search buzz for the frank and emotional conversation he had with Colbert about the family tragedies both have suffered. The interview wasn’t all serious—the VP joked about the host’s 2008 run for the presidency, and proposed joining forces for 2016. A Colbert-Biden ticket would be tough to beat (in searches, at least).

Venus vs. Serena (vs. Roberta)
Game on. As Venus and Serena Williams faced each other this week in the quarterfinals of the U.S. Open, the sisters generated a combined one+ million searches from people following the action online. Serena ultimately beat out older sister Venus both on the court and on Google—topping Venus Tuesday in search volume. Heading into the weekend, all eyes continued to be on Serena and her bid for the first tennis Grand Slam win since Steffi Graf’s in 1988. But it wasn’t to be. As Serena suffered a shocking semifinal upset by Roberta Vinci of Italy this afternoon, people from Jamaica to Romania to Zimbabwe followed the action on Google.
Congrats, Ma’am
This week, Queen Elizabeth II became Britain’s longest-reigning monarch, surpassing the record set by great-great-grandmum Queen Victoria. (According to the BBC, this happened at 23,226 days, 16 hours and approximately 30 minutes … but who’s counting?) This milestone was popular across the pond—the U.S. was the top country outside the Commonwealth searching for information about Her Royal Highness. But her loyal subjects in the U.K. also had questions. Besides some basics like the Queen’s age and her cash flow, one question Brits repeatedly searched on Google this week was: Why does the Queen celebrate two birthdays? The lengthy official answer on the royal website references the weather, King Edward VII, and horses. An alternative answer? Because she can.

It’s Welsh, and it starts with an L (two, actually)
At 58 letters, the Welsh village of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch has the longest and most notoriously difficult-to-say place name in the United Kingdom. And after Welsh weatherman Liam Dutton nailed its pronunciation live on air Wednesday (and subsequently on YouTube), people around the world turned to Google with a collective “Whoa!” Along with wanting to know if this is a real place (yes, indeed), and how it got its name (unconfirmed, but one YouTube commenter suggests it was named by a cat taking a walk on a keyboard), the top search on Google was, of course, how to pronounce it. With 7 million views and counting, here’s weatherman Dutton with the answer. Show-off.