From hoverboards to adult onesies: the gifts we’re searching for this holiday

If your holiday shopping plan this season involves grabbing a spare minute on your phone to hunt for presents while you’re standing in line or on the train to work, you’re not alone. More than half of holiday shoppers say they plan to use their smartphones in free moments throughout the day to get their holiday list done. As we wake up to what has become the day for online deal hunting—Cyber Monday—we took a look at the top gifts trending on Google Search to help you shop smarter in those spare moments. Here’s a look at online shopping search trends across the U.S., to give you ideas of what your loved ones might like to find under the tree.

Source: Google Shopping Data, U.S., Oct 2015 vs. Oct 2014

Drones are now toys: Drones are no longer expensive playthings for the tech-savvy. Search for “toy drone” and you’ll find countless inexpensive, easy-to-use devices available from department stores and toy stores. And they’re popular—nationwide, shopping searches for drones are up 80% over the past year, and they’re highest in California.

Hoverboards are real, and they’re trending: While we’re on the topic of electronic toys, hoverboards are so popular this year they’ve even overtaken searches for drones. They may not be exactly like the boards from Back to the Future or the Lexus commercial, but these two-wheeled boards have become a hot toy this season. Searches for “hoverboards” started trending in the summer and are up more than 500% since July.

Source: Google Shopping Data, U.S., Oct 2015 vs. Oct 2014

Holiday onesies are the new “ugly Christmas sweaters”: Last year “ugly Christmas sweaters” were all the rage. This year we’re seeing holiday onesies are the new kitsch partywear of choice, as searches for “adult onesies” are trending even faster than searches for “ugly Christmas sweater.” (Hey—we don’t try to explain these trends. We just report them. -Ed.)

Your 90s wardrobe is BACK: Bomber jackets. Levi jeans. Adidas Superstars. Looking at this year’s top-trending apparel list you’ll be forgiven for thinking we’ve gone back to the 90s. Not only have we seen searches for these 90s fashion trends more than double over the past year, each city has their own 90s fashion item of choice—shoppers in Chicago are more interested in Levis while shoppers in New York are on the hunt for Adidas Superstar shoes.

Source: Google Shopping Data, U.S., Oct 2015 vs. Oct 2014

“Smart” devices top electronics searches: With more models on the market than ever, both smart watches and smart TVs topped our list of trending electronics this year—with “smart watch” searches seeing a particularly phenomenal growth, up nearly 300% compared to last year. But as smart devices get more popular, retro electronics are also making a comeback: searches for instant cameras like “Polaroid Camera” and “Fujifilm Instax” have been rising steadily in popularity each holiday season.

So there you have it. Ready to start shopping? To help you search for these gifts quickly and easily while on-the-go, we recently redesigned Google Shopping on mobile. And for more insights behind this season’s trends, check out the Shopping Insights tool. Happy deal-hunting!

Posted by Brad Johnsmeyer, Google Insights


Brad Johnsmeyer
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Google gobble: Thanksgiving trends on Search

In just a few hours, people across the U.S. will be settling in for a day of food, family and football as they celebrate Thanksgiving. As the day of gluttony and gratitude comes closer, people have been turning to Google to plan the big meal, get cooking tips and more. Here’s a look at some of the top Turkey Day searches—for more, see Google Trends.

The reason for the season
In the days leading up to Thanksgiving, people turn to Google to learn more about the origins of the holiday and its traditions, both new and old. Top questions include “Why did the pilgrims celebrate the first Thanksgiving?” and “What president made Thanksgiving a national holiday?”

The other reason for the season
Gratitude may be in the name, but food is the centerpiece of Thanksgiving. For weeks now people have been searching for recipes to wow their relatives this Thursday, from classics like cranberry relish and mashed potatoes to turkey alternatives like lasagna and beef stew. Here’s a look at the top recipes that trend every November:

Even amongst regional variations, family eccentricities or that ambitious new recipe you clipped from a food magazine, there’s one dish that takes the casserole on Thanksgiving Day. Stuffing is the top searched Thanksgiving recipe in 49 out of 50 states, with only North Carolina standing up proud for sweet potatoes. Our take: Why not have both?

How do I…?
Even for people whose usual meal prep consists of shuffling through take-out menus, Thanksgiving is a time to roll up your sleeves and get to work in the kitchen. That—and the fact that a 20-lb poultry dish is a little harder to put on the table than, say, the ol’ blue box of mac and cheese—means it’s also a time when many turn to Google to brush up on some cooking tips. In the weeks leading up to Thanksgiving, you’re asking all kinds of questions, from simple queries like “how to cook spaghetti squash“ and “how to boil eggs” to advanced topics like “what can I make ahead for thanksgiving?” and the very crucial, very daunting “How do you make turkey gravy?”

Let’s talk turkey
The top Thanksgiving recipe question, however, is focused on the main dish: “How to cook a turkey?” Related questions include “how much turkey do you cook per person?” (Answer: there’s math involved but the most important part is making enough for sandwiches for multiple days after), followed quickly by “How long to cook a turkey?” (answer: more math).

And though roasting is still the top trending technique method for cooking the big bird, enterprising (or efficiency-oriented) chefs across the U.S. are also searching for tips on how to smoke and deep-fry their turkeys. Proof that there’s more than one way to cook a turkey.

Whether you’ll be slicing into pumpkin or pecan pie, eating your turkey smoked, turduckened or made of tofu, serving up fresh cranberry sauce or popping open a can—we hope you have a happy Thanksgiving!

Posted by Emily Wood, Managing Editor, who is now very hungry

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Discover Jordan’s past and present in Google Maps

Starting today you can explore more than 30 historical sites throughout Jordan in Google Street View. To tell you more, read today’s guest blog post, by Her Majesty Queen Rania Al Abdullah of Jordan. -Ed.

What a great day for Jordan and Jordanians! Thanks to Google Street View, we can now share the rich, proud and varied history of our country with anyone who has an Internet connection. With more than 30 historical sites available to explore virtually, people all over the world now have a window into our beautiful Kingdom in the heart of the Middle East.

Throughout the ages, ancient civilizations have left their footprints in Jordan. Reminders of the Silk Road which linked the regions of the world in commerce. Ancient cities, such as the Romans’ Jerash and the Nabateans’ Petra. Significant religious sites, like Mount Nebo and the River Jordan. And, to this day, we continue to discover such footprints.

With Google Street View, would-be visitors, or those just curious to learn more about our ancient lands, can explore Jordan’s unique historical heritage online. That’s one of the reasons I love this technology. Not only does it connect millions of people from all corners of the world, it provides a lens on the past. And when we understand more about each other’s stories and cultures and histories, we realize that we are more alike than we are different. That’s why we must preserve these treasures for future generations. They’re a doorway to our shared narrative.

To this day, after too many trips to count, Jordan’s ancient archeological site, the Rose-Red city of Petra, still fills me with awe. Concealed in majestic mountain gorges, visitors can wander through the entire city of Petra, imagining what life was like in the thriving trading center and capital of the Nabataean kingdom. Carved by hand into vibrant red, white and pink sandstone cliffs, it has, miraculously, survived earthquakes to withstand the test of time. Film buffs might recognize it from Indiana Jones and the Last Crusade when Harrison Ford and Sean Connery joined forces in their quest to find the Holy Grail. Now, you can step back in time and take a narrated tour of this hidden gem, exploring the tombs, sites and amphitheater that span an area the size of lower Manhattan.

The Treasury in Petra is estimated to be more than 2,000 years old

Jerash is the second most visited site outside Petra. It’s considered one of the best preserved examples of Roman architecture outside Italy. With one click, you can stroll through its ruins, walk its streets, sing in its theaters and contemplate life in its baths and temples. Before you leave, remember to send a message through the city’s ancient whispering columns!

Jerash Roman South Theater can fit more than 3000 people

Colonnaded Street - Jerash, Jordan

Mount Nebo, located 10 km west of the Roman Byzantine town of Madaba, is one of the most revered holy sites in Jordan. While you’re close to Madaba, step into its historic church to view the Madaba Mosaic Map, the oldest known geographic floor mosaic in art history.

The Madaba Mosaic Map, created in 6th century AD, originally contained more than 2 million tesserae!

The Madaba Mosaic Map in church of Saint George - Madaba, Jordan
What could be more relaxing than a float in the world’s saltiest waters? A visit to the Dead Sea, the lowest point on earth, is known to be a very therapeutic experience, thanks to its oxygen-rich water and mineral-mud.

Dead Sea Panorama - Dead Sea, Jordan

While you’re exploring, don’t be surprised if you find a medieval castle right in the middle of the desert. We’ve got many—from crusader castles like Al Karak, to Ajlun Castle built by Saladin, to Umayyad desert castles Qasr Amra and Qasr Al Kharana.

Qasr Kharana - Jordan

Jordan remains a haven of peace and moderation in the Middle East. So, please, come and visit us. Meet and talk with our warm and hospitable people. Taste our cuisine. Learn some Arabic. Relax in the therapeutic waters of the Dead Sea and the Ma'in Springs. Marvel at the rich colors of Wadi Rum, the spectacular desert backdrop to "The Martian." Walk in the footsteps of our forebears. There’s so much to see and experience.

There’s something for everyone in Jordan. And I couldn’t be happier that now, thanks to Google Maps, we can share our rich cultural heritage with the world. Visit g.co/Jordanhighlights to start your tour. As we say to all our visitors: ahlan wa sahlan. Hello and welcome.

Posted by Her Majesty Queen Rania Al Abdullah of Jordan

Her Majesty Queen Rania Al Abdullah of Jordan

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For Star Wars fans, old and new

The first memory I have of watching a movie is with my dad. I was around four years old, and one afternoon he fired up our bulky, '80s-style front-projection TV and the Betamax, and popped in Star Wars. Of course, it was *amazing*, and I've watched the original trilogy a dozen times since.

It probably isn't a surprise that there are tons of Star Wars fans like me here at Google. You can regularly spot Darth Vaders, dogs dressed like Yoda, and even the occasional stormtrooper, roaming the halls of our data centers (probably still looking for those droids). So when we first heard about Episode VII, we started thinking about what a Google tribute to these epic stories might look like: “Wouldn't it be cool if there was some sort of Star Wars thingy in Search? The Millennium Falcon in Cardboard would be sweet! What if Google Translate could decipher galactic languages?"... and on, and on, and on. As this list of ideas grew, so too did the band of passionate engineers and product folks who wanted to build them.

We reached out to our friends at Lucasfilm and Disney, and since then we’ve been working together on building google.com/starwars. It's a place for fans, by fans, and starting today you can choose the light or the dark side, and then watch your favorite Google apps like Gmail, Google Maps, YouTube, Chrome and many more transform to reflect your path. And that's just the beginning. We've got more coming between now and opening night—the Millennium Falcon in all its (virtual reality) glory included, so stay tuned. And we've hidden a few easter eggs, too. So awaken the Force within, and be on the lookout for things from a long time ago in a galaxy far, far away…

See you in line at the theater in December. I'll be there with my dad.

Posted by Clay Bavor, VP of Product Management

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Introducing the new Google+

If you head over to Google+ today, you’ll see that things look a little different.

Since we last posted, we’ve spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster. Whether it’s the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.

And so we’ve reimagined Google+ to help them do that. Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. You’ll need to opt-in to this new version of Google+ on the web to see the changes—check out our Google+ post for more on how to give it a try.

Creating great products that solve real needs and make life easier for people is something Google is always striving for. Your feedback got us this far—as we continue to refine Google+, we’d love to keep hearing from you. In the meantime, we look forward to seeing how today’s changes help kickstart even more conversations around everything from Zombie Cats to Vintage Calculators.

Posted by Eddie Kessler, Director of Streams

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Get ahead this Thanksgiving with Google Maps

It’s that time of year again. Next week, tens of millions of us will hit the roads, consume millions of pounds of turkey, and then spend billions on Black Friday deals. Google Maps looked at Thanksgiving trends from the last three years to uncover the most useful information to make your holiday plans go a little bit easier. Whether you’re traveling, doing some last-minute grocery shopping, or Black Friday deal-dashing, here’s our day-by-day guide to braving the holiday crowds.

Tuesday: No travel day leading up to the holiday is going to be a breeze, but if you can, start driving Tuesday rather than Wednesday. Yes, it’s still the second-worst travel day of the week, but according to Google Maps searches, for the last three years Wednesday has been the worst travel day—with the exceptions of Boston (Tuesday), and Honolulu, Providence and San Francisco (all Saturday).

Wednesday: Americans are pretty predictable when it comes to the holidays: for the third year in a row, “ham shop” was the #1 trending destination search on Google Maps the day before Thanksgiving. Whether you’re running out to a ham shop, pie shop (#2), or liquor store (#3), make sure you don’t head all the way there just to find it closed. This year Google Maps and Google Search have added holiday hours, so when you search for a business, you’ll see its updated holiday schedule.

Thanksgiving Day: Maybe folks were put off by the trauma of last year’s burnt turkey? Nationwide, “buffet restaurants” were the #1 trending Google Maps term on Thanksgiving Day. But locally, folks were heading in other directions. In Houston, “doughnut shops” were trending on Thanksgiving. It was “bars” in Chicago— maybe people needed a break from their families. And Miami residents were interested in looking their holiday best—”beauty salons” were among the trending searches by the South Beach crowd.

Black Friday: The top Black Friday Google Maps trends nationwide were predictably of the “electronics store” and “outlet mall” variety—with “Christmas tree farms” not far behind as people looked ahead. Digging into local trends, however, things get more surprising. New Yorkers were on the hunt for tattoo shops, among other things, Angelenos for hookah bars, and people in Detroit spent their Black Friday on the lookout for hamburgers. Whether you’re in the market for a Christmas tree tat or shopping deals, here’s a tip: use the Explore feature on Google Maps to discover the stores, restaurants and local entertainment around you.

The weekend: Traffic patterns show that you’re better off driving home from a long weekend on Sunday rather than Saturday—traffic can be up to 40% worse on Saturday. And Google Maps will be with you all the way home, helping you check out gas prices and add detours to your route, without having to exit out of navigation.

Posted by Pierre Petronin, Google Maps

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Bringing the NYC Veterans Day Parade to veterans across the country

I am a veteran and a Googler. I retired in 2012 after a 25-year career in the military, and this week with Google.org, I helped bring veterans with disabilities, and those otherwise unable to travel, their first virtual reality experience. On Thursday morning, we filmed the NYC Veteran’s Day Parade in 360-degree video, and with Google Cardboard, brought together veterans and their families at VA hospitals from Palo Alto, California, to Pryor, Oklahoma to experience the nation's largest Veterans Day parade in virtual reality as if they were there, marching. These #UnitedWeMarch events will continue over the next few days, at VA hospitals around the country.

The virtual parade video is available on YouTube 360 (desktop), the YouTube app (mobile) and via Google Cardboard (also mobile).

It was incredible to reconnect with other veterans and even better to see their reactions to the virtual parade. One Marine who served in Vietnam even remarked, "You just took me away from this hospital room to New York. And you didn't even charge me airfare!"



#UnitedWeMarch is part of the Google Impact Challenge: Disabilities, which has given $20M in grants from Google.org toward organizations improving the lives of people with disabilities. In honor of disabled veterans, Google.org also gave a $235,000 grant to America Makes to create a training for military veterans to learn the basics of using new technologies to build personalized assistive devices like 3D-printed prosthetic limbs. This is all in collaboration with the Department of Veterans Affairs Center for Innovation.

I’m so grateful to have been there yesterday, seeing the veterans temporarily escape their hospital beds through virtual reality and experience the crowds cheering them along the parade route. We'll continue these virtual marches tomorrow and into next week, so that every veteran has the chance to be celebrated. 

Posted by James Reid, Googler and Google VetNet member

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Navigate and search the real world … online or off

Roughly 60 percent of the world is without Internet today, and even where online access is available, it can still be spotty. That means that quick and easy access to information is still not possible for a majority of the population. This is a huge problem, especially as people attempt to navigate and explore the world around them, so Google Maps is taking steps to help people across the globe find directions and get where they’re going, even when they don’t have an Internet connection.

Now you can download an area of the world to your phone, and the next time you find there’s no connectivity—whether it’s a country road or an underground parking garage—Google Maps will continue to work seamlessly. Whereas before you could simply view an area of the map offline, now you can get turn-by-turn driving directions, search for specific destinations, and find useful information about places, like hours of operation, contact information or ratings.

You can download an area by searching for a city, county or country, for instance, and tapping "Download" on the resulting place sheet, or by going to "Offline Areas" in the Google Maps menu and tapping on the “+” button. Once downloaded, Google Maps will move into offline mode automatically when it recognizes you’re in a location with spotty service or no connectivity at all. When a connection is found, it will switch back online so you can easily access the full version of Maps, including live traffic conditions for your current route. By default, we’ll only download areas to your device when you are on a Wi-Fi connection to prevent large data fees.

We first previewed these new capabilities during Google I/O in May, and today we’re gradually rolling out the first set of these improvements with the latest version of Google Maps on Android (coming soon to iOS). Over time, we’ll be introducing even more offline features to help you find your way—even when you can’t find a connection.

Posted by Amanda Bishop, Product Manager

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TensorFlow: smarter machine learning, for everyone

Just a couple of years ago, you couldn’t talk to the Google app through the noise of a city sidewalk, or read a sign in Russian using Google Translate, or instantly find pictures of your Labradoodle in Google Photos. Our apps just weren’t smart enough. But in a short amount of time they've gotten much, much smarter. Now, thanks to machine learning, you can do all those things pretty easily, and a lot more. But even with all the progress we've made with machine learning, it could still work much better.

So we’ve built an entirely new machine learning system, which we call “TensorFlow.” TensorFlow is faster, smarter, and more flexible than our old system, so it can be adapted much more easily to new products and research. It’s a highly scalable machine learning system—it can run on a single smartphone or across thousands of computers in datacenters. We use TensorFlow for everything from speech recognition in the Google app, to Smart Reply in Inbox, to search in Google Photos. It allows us to build and train neural nets up to five times faster than our first-generation system, so we can use it to improve our products much more quickly.

We've seen firsthand what TensorFlow can do, and we think it could make an even bigger impact outside Google. So today we’re also open-sourcing TensorFlow. We hope this will let the machine learning community—everyone from academic researchers, to engineers, to hobbyists—exchange ideas much more quickly, through working code rather than just research papers. And that, in turn, will accelerate research on machine learning, in the end making technology work better for everyone. Bonus: TensorFlow is for more than just machine learning. It may be useful wherever researchers are trying to make sense of very complex data—everything from protein folding to crunching astronomy data.

Machine learning is still in its infancy—computers today still can’t do what a 4-year-old can do effortlessly, like knowing the name of a dinosaur after seeing only a couple examples, or understanding that “I saw the Grand Canyon flying to Chicago” doesn’t mean the canyon is hurtling over the city. We have a lot of work ahead of us. But with TensorFlow we’ve got a good start, and we can all be in it together.


Posted by Sundar Pichai, CEO, Google

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Celebrating Hedy Lamarr

We love highlighting great stories about women’s achievements in science and technology. When the story involves a 1940s Hollywood star-turned-inventor who helped develop technologies we all use with our smartphones today … well, we just have to share it with the world.

Today on Google’s homepage we’re celebrating Hedy Lamarr, the Austrian-born actress Hollywood once dubbed “the most beautiful woman in the world.” Lamarr’s own story reads like a movie script: bored by the film industry and feeling typecast, Lamarr was more interested in helping the Allied war effort as World War II broke out than in the roles she was being offered. She had some background in military munitions (yes, really), and together with a composer friend, George Antheil, used the principles of how pianos worked (yep, pianos) to identify a way to prevent German submarines from jamming Ally radio signals. The patent for “frequency hopping” Lamarr co-authored laid the groundwork for widely-used technologies like Bluetooth, GPS and wifi that we rely upon daily.

It’s no wonder, then, that Lamarr has kind of a mythical status at Google, and I was pretty excited at the chance to tell her story in Doodle form. This took some tinkering of my own—after deciding on the movie format as a nod to her Hollywood career, I dug through old fashion illustrations and movie posters to try to capture the look and feel of the 1940s. Sketching storyboards on a yellow notepad helped me figure out how to show Lamarr in very different scenarios—movie star by day, inventor by night—which we then animated and set to the awesome soundtrack created by composer Adam Ever-Hadani.

So in the spirit of celebrating women in technology everywhere, here’s to Hedy Lamarr, who fused the arts with science and never let herself be typecast. Happy birthday, Hedy, on what would have been your 101st birthday. And thank you.

Posted by Jennifer Hom, Doodler

Day one of sketches and exploration

Storyboard organizing

Alternative ending from an early draft

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Rewriting the code for girls in CS

When it comes to computer science, millions of girls are being left out of the conversation. Despite earning the majority of bachelor's degrees in the U.S., women earn fewer than 20 percent of computer science degrees, with serious implications for our economy and for women at large.

The problem of getting girls more interested in tech has many sources, but according to Google’s own research, one of them is optics. Girls don’t see positive role models of other girls and women in popular culture. In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.

As someone who runs a company at the intersection of technology and media, I want to help change the perceptions of women and technology we see today. So, as part of our Made with Code and media perception initiatives, I’m excited that we’re supporting award-winning documentary filmmaker Lesley Chilcott—of “An Inconvenient Truth” and “Waiting for Superman” fame—on her next film, “CODEGIRL.”

“CODEGIRL” follows the story of 5,000 girls from 60 countries as they compete in a global entrepreneurship and coding competition by Technovation. The girls have three months to develop an app that attempts to solve a problem in their local community. In the film, they size up their competition, interact with teachers and local mentors, learn to code, and pitch their ideas all in hopes of winning $10,000 in funding and support.

Starting today and until November 5, Lesley’s film will be available for free on YouTube, before its theatrical debut in the next few weeks. You can watch the film below and use the hashtag #rallyforcodegirl to show your support.

Our goal is to inspire as many students as possible during this special five-day free viewing period before it hits theaters. With your help, we’ll be able to inspire more girls around the world to pursue their passions in tech.

Posted by Susan Wojcicki, CEO of YouTube

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